Research into the music industry

The concept of showing music videos on cable television was played about with and tried way back in the mid 60's when the Beatles were making videos and films for their music. But back then people still wanted to listen to their radios and not many people had televisions.

The rise of broadcasting music videos began in the early 80's when 'MTV' was created, this channel at the time was one of the biggest video broadcasting channels, showing nothing but the most popular music videos at the time guided by television personalities known as 'video jockeys'. MTV when through lots of different videos stages showing everything from rock, punk, pop and electro pop through the years 1981-2008. whilst there are sister channels of MTV such as 'MTV rocks, MTV pops' the main original channel has switched its focus to younger teenage demographics and is showing mainly reality TV shows with a dramatic drop in broadcasting of music videos. The president of MTV explained the rise of social media outlets such as YouTube are a much more convenient place for artists and consumers to view the products and so he feels 'the novelty of just showing music videos, has just worn off'.

Social media websites (YouTube being the largest video viewing website in the world) have allowed consumers to be able to view videos whenever they like, wherever they like and how ever they like (TV, tablet, Phone) meaning its a much more convenient way for them to view the videos. Not only this, it gives the artists more freedom and variety to create their own channel and post whatever video they like and also see how well their fans enjoy the video. With the rise in technology too, the use of television over social media is dramatically dropping and therefore means it if more likely for consumers to see the music videos on websites such as YouTube rather than TV channels such as MTV or 4Music.

VEVO is a large video hosting channel that operates through YouTube but also have their own video viewing website. Many artists use this platform to release their newest hits and music videos, as its easier and they can have their very own 'vevo' channels so audiences can view all the artists footage in one place.