Indie pop is best described as a fusion of pop and indie rock in that.. it isn't as raw and gritty to be a full on indie rock genre but it is also not as upbeat and more independent to be a pop song.
The conventions of this genre are reminiscent of both of these genres as it were. the colour scheme will not be as dark and gritty as a standard indie rock video but also wont be as bright and upbeat as a normal pop video. the pace of the editing tends to be slower than both of these genres as the tempo of the songs is a lot slower. for example all of these songs fall into the indie pop genre, followed by videos from pop/indie rock.
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