Why do artists make music videos

There is a lot of reasons why an artist might want to create a music video, and these reasons generally vary within different genres.
one of the reasons could help the audiences get a better understanding of the song, i.e people could think the song means one thing just from hearing the lyrics but then after watching the video it then reveals that the artist created the song for an entirely different reason and so the audience gains the 'correct' understanding to the song.

Audience Feedback

Intertextuality in music videos

Intertextuality is the way in which one media text is referenced in another. Artists can use Intertextuality for many uses such as, paying homage to someone/something they love and respect, or to parody something they might think is 'wrong' or they don't like it, or they could even use intertextuality to provide information to consumers that might not be aware of a certain subject and the artists think it is important. as well as these reasons, companies might contact the artist and pay them to implicate their product into the artist video this would give the companies a large amount of publicity and would benefit them greatly as the music industry is widely consumed.

Examples of intetextuality

Narrative theories

Tim O'Sullivan- (1998) argues that all media text tells us some kind of story.

•    media texts offer a way of telling stories about our selves-not usually our own personal stories, but the stories of us as a culture or set of culture.
• Narrative-the structure of a story.
• diegesis
• verisimilitude.

Pam Cook (1985) the standard Hollywood narrative structure should have:

• linearity of causes and effect
• high degree of narrative closure
• a fictional world that contains verisimilitude especially governed by spatial and temporal coherence.

 Todorov-

• Equilibrium
• Disequilibrium
• Recognition
• Action
• Restoration  

Kate domaille (2001) every story told ever.. falls into one of eight narrative types.

• Achilles
• Candide
• Cinderella
• Circe
• Faust
• Orpheus
• Romeo and Juliet
• Tristan and iseult

Claude levi-struass (1958) he believed all stories operated under clear binary opposites e.g. good vs. evil. Black vs. White Rich vs. poor

Conventions of an indie pop music video

Indie pop is best described as a fusion of pop and indie rock in that.. it isn't as raw and gritty to be a full on indie rock genre but it is also not as upbeat and more independent to be a pop song.

The conventions of this genre are reminiscent of both of these genres as it were. the colour scheme will not be as dark and gritty as a standard indie rock video but also wont be as bright and upbeat as a normal pop video. the pace of the editing tends to be slower than both of these genres as the tempo of the songs is a lot slower. for example all of these songs fall into the indie pop genre, followed by videos from pop/indie rock.

Jewel Case vs Digipak

Although both can be distinguished as the same thing, there are quite noticeable differences that can be found between a traditional CD jewel case and a more modern Digipak. One of the main differences that is instantly noticeable is the material that they are both made off.


Jewel Case
These tend to be made of 100% plastic and in the older designs only have two sides (outside front and back) worth of artwork and usually contain a small handbook full of band related Photos, lyrics and news. Due to the material they are much more durable compared to Digipaks, however lack the authentic feel and appear more 'produced' compared to the nicer-more collectable feeling Digipaks.

Digipaks
Digipaks are more for the collectors, this reason being they feel more authentic and usually contain more inserts and special merchandise and so appeals to the more serious fans. these inserts could include posters, hand written lyrics, miscellaneous objects and special artwork that is limited to the digipak design. digipaks can have various amount of panel's ranging from 4 sides all the way up to 16 therefore this gives them a much better advantage for artists to express their designs to there audience as they have much more physical space to do so.

Music Video analysis

Music video analysis from Liambest34

Audience Research-Theroies

Social groupings:

A-E.g high court judges
B- CEO banking, doctors
C1- lower professionals teachers, nurses

C2-skilled manual workers
D-unskilled manual workers
E-people on benefits.

Dr Maslow's theory

seven types of people in the world.

-The Explorer-Young in nature, first to try out new ideas.

-The Aspirer- Materialistic who are driven by other peoples perception of them.

-The Succeeder- possess self confidence, have strong goal orientation and are very organised.

- The Reformer- 'don't tell me what to do or what to think' says the reformer and are the most anti materialistic.

-The Mainstream- these are the people that live in the world of the domestic and the everyday. the daily routine is fundamental to the way they live.

-The Struggler- the strugglers live for today and make few plans for the future.

-The Resigned- these are predominantly older people with constant, unchanging values built up over time.  

Ien Ang (1991)
detailed that media producers have an imaginary entity in mind before the construction of a media product.

Hartley (1987)
also suggested that institutions must produce "invisible fictions of the audience which allow the institutions to get a sense of who they must enter relations with."

Introduction

For my A2 media preliminary task I have been tasked with Entirely re-creating an existing music video to test my skills and ability for when I will be creating an original video for a song that I can select from a number of options that I will be given.


The video we have been asked to re-create is 'Godd Charlotte-Little things' and is shown below:




The main aim of this task is to improve the class's team work skills and is good practice for the task that we will be getting on with in the next term.