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Intertextuality in music videos

Intertextuality is the way in which one media text is referenced in another. Artists can use Intertextuality for many uses such as, paying homage to someone/something they love and respect, or to parody something they might think is 'wrong' or they don't like it, or they could even use intertextuality to provide information to consumers that might not be aware of a certain subject and the artists think it is important. as well as these reasons, companies might contact the artist and pay them to implicate their product into the artist video this would give the companies a large amount of publicity and would benefit them greatly as the music industry is widely consumed.

Examples of intetextuality