Social groupings:
A-E.g high court judges
B- CEO banking, doctors
C1- lower professionals teachers, nurses
C2-skilled manual workers
D-unskilled manual workers
E-people on benefits.
Dr Maslow's theory
seven types of people in the world.
-The Explorer-Young in nature, first to try out new ideas.
-The Aspirer- Materialistic who are driven by other peoples perception of them.
-The Succeeder- possess self confidence, have strong goal orientation and are very organised.
- The Reformer- 'don't tell me what to do or what to think' says the reformer and are the most anti materialistic.
-The Mainstream- these are the people that live in the world of the domestic and the everyday. the daily routine is fundamental to the way they live.
-The Struggler- the strugglers live for today and make few plans for the future.
-The Resigned- these are predominantly older people with constant, unchanging values built up over time.
Ien Ang (1991)
detailed that media producers have an imaginary entity in mind before the construction of a media product.
Hartley (1987)
also suggested that institutions must produce "invisible fictions of the audience which allow the institutions to get a sense of who they must enter relations with."
